We’ve been working with business owners and c-level executives for quite some time. On top of the pyramid the vision and mission of the company is formed. While it is inspiring to listen to the bold ideas and beliefs of these leaders,I found a target group more in need of help.
Let’s face the facts: Employee engagement is at an all-time low. Only 13% of employees says to be engaged. Continue reading →
We’ve been driving for an hour through the beautiful French Riviera, as we get closer to our destination: Cannes. We follow the signs towards the Palais de Festival, the HQ of the Cannes Lions International Festival of Creativity.
We’re turn right on the Boulevard de la Croisette, when I ask our driver to stop. From here everything is walking distance. Continue reading →
In the beginning of 2013 I met with Kirsten Jassies, Product Manager of Blogtoday at the Sanoma HQ, to talk about influencer marketing, advertorials and bloggers. Now, one year later, I see an update of Kirsten where I notice that we share the same interests again: online personal branding, or as I prefer to call it now: online reputation management. Continue reading →
In my last year as a student at the University of Applied Sciences in Amsterdam, I wanted to get a taste of working abroad. Obtaining some international business experience and being submerged into a different culture.
I got very enthusiastic about São Paulo. The companies and projects that I found there were ambitious and had a creative look and feel: that’s where I wanted to go.Continue reading →
After I asked my friends on Facebook for contacts in São Paulo, someone told me to take a look at Maarten Schäfer from CoolBrands. When I looked him up I found a page of him with stories of for example a ‘Business meeting on Ipanema Beach’ and ‘One down my bucket list: “Swimming with a Whaleshark” ’. That was the adventure I was looking for. I decided to give him a call.
A couple of days later Maarten and I were meeting in person. He handed me a book of his storytelling expedition: ‘Around the World in 80 Brands’ and said: “It’s yours if you accept this mission: share the stories that you like with your network”. Continue reading →